20/23 March 2013: the programme and the stand

Invitation Ferrara 23 March 2013

Everything is almost ready: the conference programme , the keynote speakers, the logistics for free tickets, the stand and the invitations.

At Restauro 2013, Ferrara Via della Fiera 11, LEGO SERIOUS PLAY, creativity, heritage, inclusive design and Architecture will mingle in an unique and exciting combination.  LSP workshops with students an stakeholder will inspire, and a conference with the key players in the LSP domain is an unique opportunity to learn about the method and the experiences that proved how thinking with hands can enhance our creativity and lead to innovation and results.

Events are free. Join Us!

  • Ongoing activities:

– Lego Architecture – the exhibition

– Screening of videos and presentations about the LEGO SERIOUS PLAY Method:
LEGO Serious Play + LTU City Tools – Guadalajara Jalisco (Mexico). Luis Alberto Aguirre Gómez [Founder of La Consultoría: E + I] & Juan Ponce Briseño [Architect at Urban Think Tank] ~ building a startup -an urban information system- with LEGO Serious Play.

The programme:

  • THURSDAY21st March 2013

10.00 | What is Heritage? A LEGO® SERIOUS PLAY® method based workshop with students from ESC Rennes, University of Ferrara.| Facilitator: Patrizia Bertini

  • SATURDAY 23rd March 2013 [Download the Invitation]

10.00 | What is Heritage? A LEGO® SERIOUS PLAY® method demo workshop with stakeholders.| Facilitator: Patrizia Bertini

The Conference programme

14.30 | Patrizia Bertini,  ESC Rennes School of Business (France) [Moderator] | Welcome

14.40 | Robert RasmussenRasmussen Consulting (Denmark) | The LEGO SERIOUS PLAY method: a thinking, communication and problem solving techniques for groups insights to its the origin, purpose, functionality and theoretical underpinnings.

15.10 | Per Kristiansen, Advisory Board for LEGO® SERIOUS PLAY® / Trivium (Denmark) | Applying the LEGO® SERIOUS PLAY® method. examples of method use in business over the last 10 years.

15.40 | Carlo Bughi, University of Ferrara, Department of Architecture (Italy)| What is Heritage? Team building in education. A student’s experience at the Department of Architecture, University of Ferrara

16.00 | Lucio Margulis, Juego SerioTM (Argentina) | Architecture 2.0: how to understand needs’ space and tools using LEGO® SERIOUS PLAY® method. [*]

16.20Elena Marchiori, Executive Director webatelier.net Lab, Facoltà di Scienze della Comunicazione, Università della Svizzera italiana, Lugano – (Switzerland) | URL: User Requirements with LEGO®, a methodology to elicit user requirements for online communication applications

16.40 | Michael Turner, Senior curator of Nicholson Museum, (Australia) [*]

17.00 | Giuseppe Mincolelli, Università di Ferrara, CHIDeC (Italy) | Introducing the Cultural Heritage Inclusive Design Contest

[* Video conference]

More information also at B4Bricks.org


The conference is free and no registration is required. However, since the conference and all LSP related activities take place within Restauro, there’s a ticket to access Restauro [10 Euros]. We are happy to give free passes to those who are interested in attending the LEGO SERIOUS PLAY workshop on Thursday 21st and the conference on Saturday 23rd. Get your Free Pass: fill the form. If you have subscribed, you’ll find a special stand dedicated to B4Bricks at the entrance – simply give your name at the B4Bricks desk and you’ll be provided with the pass.

The Stand!

And here’s how the stand construction is progressing… We love it already!

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[A big big thank you to all those who are working hard to make this happen!!]


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