May 17, 2015
In March 2015, I was challenged by Marek Pawlowsky from MEX to do something unique to inspire the UX designers’ community and to show them the potential of Lego Serious Play.
Marek is not a novice, being a participant into one of my past workshops, and the challenge was exciting enough for me to accept it!
The goal of the session was to inspire, entertain, make the audience curious, intrigue them, challenge their ordinary ways of thinking, introduce them to new ideas, theories and opportunities.
I’ve imagined how would a speed dating with LSP look like and this is what happened…! (more in the next page)
Patrizia Bertini demonstrates Lego Serious Play and considers creative methods for future experience design from Marek Pawlowski on Vimeo.
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April 19, 2013
Ciro Pirondi talks about Heritage using the bricks
This LegoView was recorded during Restauro 2013, the main event focusing on restoration, so the question was almost due. What does a well known Architect as Ciro Pirondi, director of the Escola da Cidade in São Paulo (Brazil), think about Heritage? The question, as ever, needs to be answered my way, with the bricks. I ask the question to Mr. Pirondi, put the bricks in front of him and let him to play, allowing ideas to connect and to construct a new vision. While he builds, he sings Agua de Marcio ‘It’s a Brazilian very popular song…’ he says smiling, while he builds and enjoys the process. [Watch the Video]
When he is done, I ask him to tell me something about his model, about Heritage.
Heritage and Nature as built by Arch. Ciro Pirondi
‘This is an allegory representing a bridge where men should find their balance and seek for a balance with nature… this green’ – he says showing me the green bricks – ‘represents nature’.
And then he goes on ‘I think this is a need for the 21st century’s cities… They need to find a bridge that can bring back the balance between mankind and natural nature…. ‘
The bricks and shapes are detached in his model, the human figure is not connected to any part of the model and I ask him why is that.
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March 29, 2013
Ciro Pirondi came to Ferrara, in Italy, to present an exhibition dedicated to Niemeyer at Restauro 2013 and here it is, where we met.
I ask him to introduce himself. He looks at me and smiles gently – ‘I am an architect’ – he says humbly – ‘and I am emotional to be here, as this is where my father comes from… from Emilia…’
He is a kind man, very gentle. I explain him about the interviewing process, he smiles curious and when I ask him, he just plays with the bricks.
I ask him about Niemeyer. He looks at his model for a while, and makes some adjustments.
‘To talk about Niemeyer, I need a tower with curves… lots of curves, as Niemeyer loved curves…something like this!’ he says showing me the model.
‘Niemeyer used to say that he loved curves a lot, because curves reflect Einstain’s universe, they reflect the loved woman, and they remind Rio de Janeiro’s mountains… And he really loved curves. ‘ And by keeping the model in his hands and looking at it, he goes on.
December 28, 2012
The Video is cilp taken from one of the LEGO SERIOUS PLAY workshop I run at the University of Ferrara, Faculty of Architecture in November 2012.
Students taking part to the workshop are currently working on a course project on Heritage; their main focus is Ahmedabad Heritage Walk (India). The aim of the workshop was to create a team out of the group of individuals working together and to lay the foundations for their collective work. To achieve this students engaged in a classic LSP workshop: they were first asked to define what Heritage is by building an individual LEGO model of their personal concept. Each student built their own vision and shared it with others. Sharing individual models and ideas let differences emerge: it came out that though they were all working and researching around the same topic, their individual perceptions, their focus, their ideas were very different: some students focused on the time dimension, others have seen heritage as coming from a relationship between present and past, others have highlighted the confusion and chaotic dimension related to the idea of Heritage, and others focused on the subjects who perceive, define and socially construct the concept of Heritage.
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December 12, 2012
After the pic, here it is a fun clip of what happened during the LegoInterview with Francesca Valan.
It’s a short clip, just to make you feel the atmosphere and let you have a taste of the experience.
A bit thanks to Pietro for the amazing editing!
[I apologise, the video is available only in Italian now – the whole LegoView will be available shortly, with English Subtitles].
November 7, 2012
LWs is an unique investigative method and reading the outcomes of such a process is limiting and doesn’t give a detailed insight into the whole cognitive process.
This video shows you how a LegoView happen: it refers to Aysar’s interview which has already been transcribed and published and it was filmed and edited by Gaetano Veninata and Daniela Sala.
A big thank you to you guys, you have done an amazing work!