Posts tagged ‘collaboration’

May 3, 2014

Co-creation: the power of conversations [1 of 4]

The Cluetrain Manifesto - cover

The Cluetrain Manifesto

The beginning of the revolution: the Cluetrain Manifesto

Co-creation has become a very sexy world in the business news. Newspapers and magazines are full with inspiring titles, like 5 Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group & Heineken, 5 examples of how brands are using co-creationHow Coca-Cola uses co-creation to crowdsource new marketing ideas.

However, the understanding of this term is often blurred and organisations use the word co-creation to refer to many different things, which share one key concept: the involvement of users and the conversations between users and organisations.

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