Posts tagged ‘Digital Transformation’

March 30, 2016

Why Digital Transformation has nothing to do with Digital

Why Digital Transformation has nothing to do with Digital

Why Digital Transformation has nothing to do with Digital

IDC predicts that 2016 will be shaped by digital transformation, with availability, capabilities and business needs being the biggest related issues IT leadership will face.

With this announcement comes a flurry of buzz: from the media, articles about the latest platforms, apps, software and other tools that will lead digital transformation; from companies, vague references to ‘digital’ in press releases; and from marketing departments, campaigns touting CTO and CMO initiatives investing in the latest technologies, branded as the ultimate solution to deploy ‘digital transformation.’

Let’s take a step back for a second.

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