Francesca Valan – Industrial Designer and Colour expert
Francesca Valan, an Italian industrial designer, is internationally considered one of the most passionate and experienced colour experts. One of the key problems, when it comes to colour and architecture, is that colour is something that architects add at the end of the design. She strongly disagrees on such an approach and after telling us, with the bricks, of course, what is colour, I asked her about Architecture. What is Architecture?
She stares at the bricks for a while and then she starts building. When she has finished, she looks at me
F. Valan – Model 1 ~ Architecture
and at the bricks and recalling the question – what is Architecture? – she simply says: ‘Rules. Geometric rules. Axes. Vertical and horizontal axes. But the main thing, it’s depletion of chromatic and material elements in favour of formal elements.’
I look at her model: it’s an interesting one, as there are a number of elements and they are all detached. ‘What are these elements you have built here?’ I ask her.
‘Volumes. These are volumes and not architecture. The yellow one, for instance, it’s a solid build following formal criteria I do not know, with improper chromatic criterion. Because colour in architecture is always impoverished. It’s kind of too obvious, if there’s any logic, this is a trivialising one.’
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