Archive for ‘Legoview’

April 19, 2013

LegoView with Arch. Ciro Pirondi on Heritage, Architecture and Nature

Ciro Pirondi talks about Heritage using the bricks with Patrizia Bertini

Ciro Pirondi talks about Heritage using the bricks

This LegoView was recorded during Restauro 2013, the main event focusing on restoration, so the question was almost due. What does a well known Architect as Ciro Pirondi, director of the Escola da Cidade in São Paulo (Brazil), think about Heritage? The question, as ever, needs to be answered my way, with the bricks. I ask the question to Mr. Pirondi, put the bricks in front of him and let him to play, allowing ideas to connect and to construct a new vision. While he builds, he sings Agua de Marcio ‘It’s a Brazilian very popular song…’ he says smiling, while he builds and enjoys the process. [Watch the Video]
When he is done, I ask him to tell me something about his model, about Heritage.

Heritage and Nature as built by Arch. Ciro Pirondi

Heritage and Nature as built by Arch. Ciro Pirondi

‘This is an allegory representing a bridge where men should find their balance and seek for a balance with nature… this green’ – he says showing me the green bricks – ‘represents nature’.
And then he goes on ‘I think this is a need for the 21st century’s cities… They need to find a bridge that can bring back the balance between mankind and natural nature…. ‘
The bricks and shapes are detached in his model, the human figure is not connected to any part of the model and I ask him why is that.

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April 12, 2013

The LEGO SERIOUS PLAY Facilitators’ meeting

Hands on! LSP Faciitators in an LSP workshop! [Photo by Lucio Margulis]

Hands on! LSP Facilitators in an LSP workshop! [Photo by Lucio Margulis]

Every year, when April comes, LSP facilitators know that a great inspiring event is in the air. It’s the annual LEGO SERIOUS PLAY facilitators’ meeting, the most exciting event for those who practice and experience the power of LEGO bricks as a Facilitation tool. Every year an increasing number of facilitators gather in Billund, Denmark, the place where LEGO was born in 1934.

LSP is a tool which has been developed at the end of the ’90s at IMD in Switzerland based on the studies of Johan Roos and Bart Victor who introduced the “serious play” concept and process as a way to enable managers to describe, create and challenge the views of their business. The Serious Play approach was then further developed and brought into LEGO SERIOUS PLAY by Robert Rasmussen, who worked at LEGO at that time, and who is the main architect of the LSP methodology and one of the most inspiring and LSP enthusiast.

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March 29, 2013

Ciro Pirondi talks about Oscar Niemeyer

Ciro Pirondi during the Lego Interview with Patrizia Bertini

Ciro Pirondi during the Lego Interview with Patrizia Bertini

Ciro Pirondi is a Brazilian architect, director of the Escola da Cidade in São Paulo and friend and collaborator of Oscar Niemeyer. [Video]

Ciro Pirondi came to Ferrara, in Italy, to present an exhibition dedicated to Niemeyer at Restauro 2013 and here it is, where we met.
I ask him to introduce himself. He looks at me and smiles gently – ‘I am an architect’ – he says humbly – ‘and I am emotional to be here, as this is where my father comes from… from Emilia…’
He is a kind man, very gentle. I explain him about the interviewing process, he smiles curious and when I ask him, he just plays with the bricks.
I ask him about Niemeyer. He looks at his model for a while, and makes some adjustments.
‘To talk about Niemeyer, I need a tower with curves… lots of curves, as Niemeyer loved curves…something like this!’ he says showing me the model.
‘Niemeyer used to say that he loved curves a lot, because curves reflect Einstain’s universe, they reflect the loved woman, and they remind Rio de Janeiro’s mountains… And he really loved curves. ‘ And by keeping the model in his hands and looking at it, he goes on.
March 9, 2013

Colour: the revolutionary emotional link. LegoView with F. Valan

Francesca Valan

Francesca Valan, Industrial Designer

Francesca Valan is an industrial Designer. People call her colour designer, but she doesn’t agree – she doesn’t like the concept that colour is something to be added to an object, an artifact or a building. She works with colours, as one of the most recognised colour experts in the world:  her job is to define, understand and give colors the right shape and form, changing the perspective that generally considers colour as something added to an object as a finishing touch.
When I met her, I immediately wanted to interview her, not only because she is responsible for the current shade of green of our LEGO bricks, but because I really had no idea of what colour was.
She accepted – being a curious and creative person, she couldn’t resist the idea to explore the subject she devoted her career to in a new way. When we sit down, she pretends to be comfortable – we’ve been talking a lot of my idea and knowing how things proceed, she was getting ready for the unexpected.
I put the bricks in front of her and simply ask her: What is colour?
She knows how the process works, and she builds.

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