Posts tagged ‘Lego Serious Play’

May 20, 2016

The relationship between Business & Design: the Lego Serious Play case

The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies.

But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices.

This is the case of Lego Serious Play: developed from the ’90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes, collaboration among different department, promote co-creation and participative design that includes customers, users, designers, and stakeholders.

Presented at #CassCreativity Seminar series on May 4th 2916, you can watch the whole Storyfy from this Link.

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March 7, 2016

The responsibility of UX: generate Value. But what is Value?

Markets are conversations

Markets are conversations (C) P. Bertini

One of the biggest challenges today, is to deliver meaningful experiences that create value to brands and are valuable for the users. As UX and CX professionals we are today responsible for the value generation processes, because an experience is created by the understanding of what does value mean for all those involved in the experience: the brand and the users.

I recently gave a speech at UX Denmark 2016, the theme was trust & emotion. If trust is the willingness to take risks, where does trust come from and how can it be useful in the UX field? Trust is generated by interaction, there is no trust unless the parts have had – or are in the conditions of having – an interaction that can build and support a relationship that generates positive emotions.

Interaction generates trust and relationships, and relationships generate experiences, and experiences are the real value in the experience economy.

Therefore, if relationships are the (metaphorical) places where value is generated between the interacting parts, then the only way to be in a relationship is through an EXPERIENCE.

Experience is generated by experiences, and the design of future experiences requires imagination and the understanding of the perception of the present experiences through narratives and storytelling of the past.

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February 12, 2016

When NextGen UX and embodied cognition play seriously with Lego

Recently I have spent time reading and considering the future of UX and how recent research are affecting our understanding of our cognitive experiences and our perception.

I still had no chance to organise my thoughts into a decently structured article and explain what I see happening in the future. But if you are keen to know more, Marek Pawlowsky, the man behind MEX, invited me to talk about what’s boiling… And the result is a long chat (approx from min 40′) about Lego Serious Play, principles of embodied cognition and evolving research methods for the next generation of digital experiences.

July 5, 2015

From bricks to innovation

Unleash playfulness

Unleash playfulness

Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children’s creativity and imagination, becomes a tool to enhance understanding and explore opportunities in business.

There is an increasing interests in anything that is LEGO: from the business case of a company that employed co-creation and changed a negative trend in the ’90s into a global success.

And there are an increasing number of applications that are exploiting the simplicity of systemic bricks that can be combined in countless ways and gain a number of different meanings based on individual narratives and stories.

Bricks are natural story maker tool: children imagine adventures while playing and building objects. And so do adults, although they may need some help.

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May 17, 2015

Experiencing Lego Serious Play like a speed dating!

In March 2015, I was challenged by Marek Pawlowsky from MEX to do something unique to inspire the UX designers’ community and to show them the potential of Lego Serious Play.

Marek is not a novice, being a participant into one of my past workshops, and the challenge was exciting enough for me to accept it!

The goal of the session was to inspire, entertain, make the audience curious, intrigue them, challenge their ordinary ways of thinking, introduce them to new ideas, theories and opportunities.

I’ve imagined how would a speed dating with LSP look like and this is what happened…! (more in the next page)

Patrizia Bertini demonstrates Lego Serious Play and considers creative methods for future experience design from Marek Pawlowski on Vimeo.

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March 29, 2015

Conversations, Experience Economy, UX, metaphors, & LSP

[Thoughts after Mex15, Slides at the end]

Markets are conversations

Markets are conversations

It was back in March 1999 when a group of forward thinking people published a revolutionary book based on 95 thesis that explained that the old business models were disrupted by internet and technologies. They said that markets were conversations,they explained that it was time to start listening to the consumers and to engage in conversations.

The book, The Cluetrain Manifesto, was a revolutionary and visionary text that clearly saw the direction technologies were taking society and the business.  Internet and technologies dramatically changed in these 16 years, but every change reinforced the thesis of the Cluetrain Manifesto, proving how old business models were obsolete and could lead companies and business into a quick obsolescence.

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November 15, 2014

The LSP facilitator’s challenge

Facilitation's thorny issues

Facilitation’s thorny issues

Facilitating is an art. it requires a mix of personality traits, like the ability to guide and lead a group,  a set of knowledge about group dynamics, psychology, and techniques.

A facilitator is usually an external member, someone who enters into a group and guides them through a journey to get to a goal. The design part is the key: a facilitator always needs to know exactly where the group is, the next steps, the timing of every activity and include any eventual recovery plan in case something does not goes according to the plans.

Facilitator’s personality is another essential factor: the facilitator needs to be able to engage and lead the group, mitigate power games and dominant personalities and to involve shy and silent people without putting pressure.

All is clear, until the facilitator faces a challenge: facilitate within a group they know well.

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June 20, 2014

The collective mind of Serious Play

In good company Southbank © Patrizia Bertini

 © Patrizia Bertini

In the past few years, the number of articles published around Lego Serious Play is hugely increased.

The initial theories developed in the mid ’90s, 20 years ago, by Johan Ross and Bart Viktor and put into its current shape by Robert Rasmussen, are today converging and mingling with new trends and emerging  needs.

What was supposed to simply be a language, communication tool, problem solving methodology, based on the belief that everyone can contribute to the discussion, the decisions, and the outcome, it has become a tool for exploring, both a crinkly and torn treasure map to be completed with the imagination of the facilitator and the participants, and a hammer to deconstruct and construct new opportunities.

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June 12, 2014

Experiencing LEGO Serious Play: the point of view of a participant

LEGO Serious Play P. Bertini

I recently had the pleasure of facilitating a LEGO SeriousPlay workshop at Foolproof with Hot Source members. One of the participant, Marek Pawlowski, shared his experience.

As a facilitator, used to describe the method, it was refreshing and an immense pleasure to know that he experienced exactly what I always described when I talk about the power and benefits of LSP. Thank you @Marek for such an amazing post!

Improvement requires change, whether that happens gradually through iteration or in big leaps through sudden sparks of creativity. This is true of improving anything, from companies to individual products. It’s something I think about a lot in the context of the MEX initiative, which is, at its heart, about helping people to improve digital experiences. We are always looking for new ways to equip people to make good changes to the user experience of the products they’re designing.

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April 21, 2014

LEGO Serious Play & Co-creation

LEGO Serious Play used to co-create new services at Bologna Global GovJam 2013.

LEGO Serious Play used to co-create new services at Bologna Global GovJam 2013.

Lego Serious Play is a facilitation method that was designed in ways to enhance business performance by bringing around the table key stakeholders and by facilitating the discussion and meaning sharing activities through the use of LEGO bricks, metaphors and storytelling.

LEGO® SERIOUS PLAY® is a method that allows participants to negotiate decisions and strategic and operative plans and to co-create ideas creatively, socially and interactively. Thanks to the peculiar collaborative and social dynamics enacted by the method, all participants in an LSP workshop contribute to the discussion and to the decisions. The LEGO bricks act as co-creation tool and as a communication mediator: bricks are both a media to build and express complex ideas through storytelling and metaphors, and bricks act as a mediator between participants, allowing people to overcome hierarchies and power games that often affect workshop like activities and co-creation initiatives.

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