Posts tagged ‘accessibility’

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November 20, 2015

UX delivers strategy in action

Screen Shot 2015-11-20 at 13.14.25The UX practices and mindsets are evolving. It’s becoming clear that UX is not just about user validation, pixels, or wireframes. That’s the old paradigm. UX is much more. UX permeates the whole design process and the overall underlying strategy. Because UX is strategy in action.

A little bit of history: do you remember when…?

For many years UX has been dominated by the design/wireframe and testing paradigm, and this is not a surprise.

Although stemming from HCI and UCD, the real turning point in the dissemination of a user centred culture was early 2000, when Jakob Nielsen and Donald Norman have highlighted and explained the importance of usability and good design.

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February 15, 2015

No Accessibility, no UX

No accessibility no UX (C) P. Bertini

No accessibility no UX (C) P. Bertini

Who are the users that User Experience professionals refer to when designing the ultimate digital experience?

They have many ways to describe the user: persona are a generally widely used method to bring users alive and create stereotypes of users. But stereotypes always lack detail and the core of UX is the ability to deliver details and experiences to all user, even those not captured by persona.

I cannot remember seeing a persona of a disabled user ever, but I may just have been unlucky.

However, the issue here is not Persona.

The key issue is that too many UX professionals do UX but do not practice accessibility. These two skills are often naturally considered distinct skill set, different domains of UX, and often managed by different people, where one is the Accessibility expert, the other the UX expert, with a help from the designers and consultants.

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