Posts tagged ‘User Centred design’

November 20, 2015

UX delivers strategy in action

Screen Shot 2015-11-20 at 13.14.25The UX practices and mindsets are evolving. It’s becoming clear that UX is not just about user validation, pixels, or wireframes. That’s the old paradigm. UX is much more. UX permeates the whole design process and the overall underlying strategy. Because UX is strategy in action.

A little bit of history: do you remember when…?

For many years UX has been dominated by the design/wireframe and testing paradigm, and this is not a surprise.

Although stemming from HCI and UCD, the real turning point in the dissemination of a user centred culture was early 2000, when Jakob Nielsen and Donald Norman have highlighted and explained the importance of usability and good design.

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June 6, 2015

Combining co-creation with UX and CX: a cubed experience!

Cocreating experience: the power of collaboration

Cocreating experience: the power of collaboration

This is an excerpts from Co-Creation: Finding The Cubed Factor For Customer Experience (CX)

UX has helped global organizations to think and take into consideration how their users and customers interact with brands and companies through interfaces, digital services and the whole ecosystem. UX has also brought users closer to brands by involving user opinions.

However, when UX is in action, brands often leave UX to manage the conversation. UX researchers, consultants and designers often act as the man in the middle, interpreting both the brands’ goals and the users’ expectations. As much as UX accomplishes, global organizations are still not engaged and are still not talking with their customers.

This missing exchange is crucial. It has become clear, in fact, that customers are more focused on the experiential elements of a product and a brand than the product itself.   As J. Pine and Gilmore put it, “An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.”

The key to bridging the conversation gap between Global companies and their customers is “co-creation.”

Read the rest here.

August 9, 2014

Co-creating user experiences through users’ engagement and empowerment

cocreation & UX © P. Bertini

cocreation & UX

In the past few years, we have assisted to a sort of divorce between users and organisations: technology has bought in a wide range of new behaviours and opportunities that companies are not always able to follow or predict. Most innovative projects fail because it’s difficult to fully understand what’s in the users’ heads (Leadbeater 2008) and the big changes society is facing, with a shift from products to experiences makes traditional UX approaches difficult, time-consuming and less effective.

To reduce complexity and make the overall internal and external process simpler and leaner, UX today can take advantage of collaborative approaches that involve and engages stakeholders, users, and designers in a creative and participative activity, namely co-creation.

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May 30, 2014

User requirements & Co-creation: an Agile approach

 

Co-creation: A Lego Serious Play Workshop

Co-creation: A Lego Serious Play Workshop

User centred design (UCD) is an approach that considers the user as the central point of any design process. UCD projects traditionally implied a preliminary study of users to collect their needs and requirements: a lot of efforts were made to understand users’ expectations, behaviours, frustrations, problems and generally the research approaches involved interviews, ethnographic studies, questionnaires, surveys, or focus groups.
Collected data would then be analysed by experts who would eventually come up with user requirements: a list of issues that designers should take into consideration during their design and implementation phase.

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