Posts tagged ‘co-creation’

May 15, 2014

Co-creation: the power of conversations [3 of 4]

Prill's crowd sourcing campaign

Prill’s crowd sourcing campaign

Media & Co-creation

Looking into the media, we find a number of articles claiming that companies are applying co-creation; yet, looking closer would reveal that those initiatives are something slightly different.

Coca-cola is said to be using co-creation a lot, but as David Moth (2012) on e-consultancy writes: “When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas”. So, what Coca-cola did, was an open call for ideas, asking the community to share individual ideas from where the company can dig for future inspiration. Coca-cola had over 3.600 submissions.

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May 3, 2014

Co-creation: the power of conversations [1 of 4]

The Cluetrain Manifesto - cover

The Cluetrain Manifesto

The beginning of the revolution: the Cluetrain Manifesto

Co-creation has become a very sexy world in the business news. Newspapers and magazines are full with inspiring titles, like 5 Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group & Heineken, 5 examples of how brands are using co-creationHow Coca-Cola uses co-creation to crowdsource new marketing ideas.

However, the understanding of this term is often blurred and organisations use the word co-creation to refer to many different things, which share one key concept: the involvement of users and the conversations between users and organisations.

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April 21, 2014

LEGO Serious Play & Co-creation

LEGO Serious Play used to co-create new services at Bologna Global GovJam 2013.

LEGO Serious Play used to co-create new services at Bologna Global GovJam 2013.

Lego Serious Play is a facilitation method that was designed in ways to enhance business performance by bringing around the table key stakeholders and by facilitating the discussion and meaning sharing activities through the use of LEGO bricks, metaphors and storytelling.

LEGO® SERIOUS PLAY® is a method that allows participants to negotiate decisions and strategic and operative plans and to co-create ideas creatively, socially and interactively. Thanks to the peculiar collaborative and social dynamics enacted by the method, all participants in an LSP workshop contribute to the discussion and to the decisions. The LEGO bricks act as co-creation tool and as a communication mediator: bricks are both a media to build and express complex ideas through storytelling and metaphors, and bricks act as a mediator between participants, allowing people to overcome hierarchies and power games that often affect workshop like activities and co-creation initiatives.

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April 13, 2014

How can co-creation, LEGO Serious Play, Privacy, UX & Data quality be connected?

Exploring how Privacy, UX and co-creation are related to LEGO Serious Play
Exploring how Privacy, UX and co-creation are related to LEGO Serious Play

LEGO Serious Play, privacy, data quality, co-creation, and UX. It seems a random list of topics, yet there’s a fil rouge that links them.
The impact of technologies has had a deep effect on how people and organisations interact: old-fashioned words, which were popular only few years ago, such as ubiquitous computing, or always on, are now everyday’s reality, making interaction and communication easier, quicker, multimodal.

Technologies and the web have produced new ways to communicate and have put people closer, offering new ways to interact. In a word, we are living in a world of conversations, where everything is conversation, as predicted in 1999 by the Cluetrain Manifesto. People interact more, users interact directly with companies, the web empowers consumers to engage in conversations with people and organisations we had no idea how to reach only 15 years ago.

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