Posts tagged ‘Ikea effect’

May 3, 2014

Co-creation: the power of conversations [2 of 4]

The Co-creation process © C. Bughi

The Co-creation process © C. Bughi

Co-creation Vs crowd creation

So, when looking back at what media often portrays as co-creation, the confusion becomes evident.

Co-creation is no co-production: many initiatives labelled as co-creation are actually co-production experiences, which are experiences where customers participate to the production and delivery of the product or service: the self-service checkouts at supermarkets are a typical example of co-production. One of the consequences of co-production is also known as the Ikea effect, that cognitive attitude that leads to an increased perception in value of objects customers have build by themselves, because of their involvement in the production phase.

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