July 5, 2015
Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children’s creativity and imagination, becomes a tool to enhance understanding and explore opportunities in business.
There is an increasing interests in anything that is LEGO: from the business case of a company that employed co-creation and changed a negative trend in the ’90s into a global success.
And there are an increasing number of applications that are exploiting the simplicity of systemic bricks that can be combined in countless ways and gain a number of different meanings based on individual narratives and stories.
Bricks are natural story maker tool: children imagine adventures while playing and building objects. And so do adults, although they may need some help.
read more »
August 9, 2014
cocreation & UX
In the past few years, we have assisted to a sort of divorce between users and organisations: technology has bought in a wide range of new behaviours and opportunities that companies are not always able to follow or predict. Most innovative projects fail because it’s difficult to fully understand what’s in the users’ heads (Leadbeater 2008) and the big changes society is facing, with a shift from products to experiences makes traditional UX approaches difficult, time-consuming and less effective.
To reduce complexity and make the overall internal and external process simpler and leaner, UX today can take advantage of collaborative approaches that involve and engages stakeholders, users, and designers in a creative and participative activity, namely co-creation.
read more »
May 3, 2014
The Co-creation process © C. Bughi
Co-creation Vs crowd creation
So, when looking back at what media often portrays as co-creation, the confusion becomes evident.
Co-creation is no co-production: many initiatives labelled as co-creation are actually co-production experiences, which are experiences where customers participate to the production and delivery of the product or service: the self-service checkouts at supermarkets are a typical example of co-production. One of the consequences of co-production is also known as the Ikea effect, that cognitive attitude that leads to an increased perception in value of objects customers have build by themselves, because of their involvement in the production phase.
read more »