May 20, 2016
The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies.
But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices.
This is the case of Lego Serious Play: developed from the ’90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes, collaboration among different department, promote co-creation and participative design that includes customers, users, designers, and stakeholders.
Presented at #CassCreativity Seminar series on May 4th 2916, you can watch the whole Storyfy from this Link.
June 7, 2013
LSP @ GovJam
What if I apply LEGO SERIOUS PLAY to a Jam?
I should not ask myself such questions, because when I ask myself this, I want to find out the answer. So, my latest experiment was applying LSP to a GovJam. For those who are unfamiliar with the Jam concept, a Gov or Service Jam is a global event, taking place simultaneously all around the world for 48 hours, where participants, called jammers, are called to design a service or a product on a common secret theme, which is revealed just at the beginning of the Jam. The name Jam is taken by music: in a jam session musicians improvise on a common theme and make music together. The idea in a Jam of ideas, is the same: let people improvise and jam with their ideas to make new ideas together.
In a GovJam, the goal is to design a service aimed at the local public administration. Knowing how LSP can be flexible and how helpful it is when it comes to define a common topic and for team building, I thought it could be an exciting challenge to imagine and design a LEGO SERIOUS PLAY workshop to enhance creativity and let people to jam ideas with bricks.
This turned out to be an exciting designing exercise which has been demanding but rewarding as well. Designing an LSP workshop for a Jam, revealed a number of key differences with the design of a ‘traditional’ workshops and this challenge lead to a dynamic, exciting and challenging workshop management. Thanks to the experience, I have had kind of a guerilla training in managing the unexpected and I have learnt a number of useful issues which will be useful for future workshop design.
So, I have identified 5 variables that should be taken into consideration when designing a workshop in any other situation where nothing is given and everything is improvised and based on the play-do-play-do mantra.
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January 7, 2013
Lego Interviews produce new ideas
LEGO-interviews are an innovative investigative method to delve into reality developed by Patrizia Bertini starting from the basic theoretical principles of constructionism and from a deep knowledge and experience with underlying LEGO® SERIOUS PLAY® (LSP).
This interviewing method has been developed to challenge traditional journalism, as an attempt to explore the world through other people’s perception of reality and their views.
Journalistic interviews are generally based on well defined dynamics, on journalists’ capacity and on a constant tension between the interviewer and the interviewees. There is a large literature about this and there are experts who specifically train politicians and influent public people on how to handle and conduct interviews in order to dominate the conversation and to provide a good and safe image of themselves. And there are also a number of books and essays that teach journalists how to make effective interviwes. Everything is codified, recognisable and known.
LEGO-interviews’ challenge is that of radically changing the psychological and relational dynamics between the journalist and the interviewee so that the cognitive processes underlying the interaction are completely different: the interviewer and the interviewee are not anymore opponents but they collaborate, they literally construct the interview together with an original process that produces unexpected contents which most the time surprise the interviewees too.
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January 5, 2012
I’ve spent 10 days traveling around Israel and Palestine. It was just me and my LEGO bricks, a pretty good company. I have met a lot of people, have talked to anyone, have tried to understand their world and the complex reality they live in.
I went there because I wanted to understand what the whole Israeli and Palestinian conflict was about: media all over the world constantly tell stories about what is going on, there are thousands of publications of all sorts and all parts. I was not able to make my mind, I wanted to explore such a complex reality and see what all that was about. And I wanted to do it my way, pushing the bricks further, trying to explore the reality Israeli and Palestinians experience every day. I was not interested in political talks or in the usual rhetoric speeches, I wanted to see the world these people experience with their eyes. I had no bias, since I could not embrace either of the extreme positions I had been reading about, and LEGO were a perfect mean – they offered me a method where my question could be neutral and unbiased, so that all the relevant issues would emerge spontaneously from the models interviewees would build.
December 16, 2011
According to Wikipedia, “An interview is a conversation between two people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee.”
LegoViews (LWs) do not much differ in the aim, though they deeply differ in the cognitive mechanisms they involve and in the process. Most of the best interviews we can think of, realised by investigative journalists, deeply delve topics in an argumentative way and the interview, in most cases, it’s a dialectic and cognitive fight between the interviewer and the interviewee. John Pilger, for instance, and most investigative journalists, are masters in the art of challenging their interviewee and dominate the dialectic fight.
LegoViews are not fights, they are collaborative dialogues, they are conversations.