Posts tagged ‘change’

March 29, 2015

Conversations, Experience Economy, UX, metaphors, & LSP

[Thoughts after Mex15, Slides at the end]

Markets are conversations

Markets are conversations

It was back in March 1999 when a group of forward thinking people published a revolutionary book based on 95 thesis that explained that the old business models were disrupted by internet and technologies. They said that markets were conversations,they explained that it was time to start listening to the consumers and to engage in conversations.

The book, The Cluetrain Manifesto, was a revolutionary and visionary text that clearly saw the direction technologies were taking society and the business.  Internet and technologies dramatically changed in these 16 years, but every change reinforced the thesis of the Cluetrain Manifesto, proving how old business models were obsolete and could lead companies and business into a quick obsolescence.

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July 19, 2014

Innovate through conversations

Reykjavik - © P. Bertini

The road to change – © P. Bertini

Markets are ever more conversations and the role of the user has dramatically changed in the past decade, shifting from  a passive unknown being, into active part of the conversation.

We live in convivial times where technology has enhanced new practices and new opportunities for organisations and users to talk, to understand their mutual points of view and share knowledge, meanings and values.

Nevertheless, there has been a divorce between users and organisations and much of those conversations are today limited to the final stage of product and service design. Rather than taking fully advantage of the potential of co-creation, and engage users in conversations and creative exercises, today users are involved only in the very final stage, when it comes to validate an idea that has been developed using traditional approaches.

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