Posts tagged ‘metaphors’

March 29, 2015

Conversations, Experience Economy, UX, metaphors, & LSP

[Thoughts after Mex15, Slides at the end]

Markets are conversations

Markets are conversations

It was back in March 1999 when a group of forward thinking people published a revolutionary book based on 95 thesis that explained that the old business models were disrupted by internet and technologies. They said that markets were conversations,they explained that it was time to start listening to the consumers and to engage in conversations.

The book, The Cluetrain Manifesto, was a revolutionary and visionary text that clearly saw the direction technologies were taking society and the business.  Internet and technologies dramatically changed in these 16 years, but every change reinforced the thesis of the Cluetrain Manifesto, proving how old business models were obsolete and could lead companies and business into a quick obsolescence.

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March 2, 2013

Unveiling Knowledge: pre-linguistic experiences and metaphors

Experience-driven metaphors reveal knowledge (C) NewYorker

How can we access Knowledge?

This question was triggered by Slobin’s book, Psycholinguistics, originally written in 1971 that I was reading in its second edition.

Slobin reflects on language and the role of psycholinguistics, and there he states that “language, like all systems of human knowledge, can only be inferred from careful study of overt behaviour. […] It is important to grasp the distinction  between overt behaviour and underlying structure. In English and other languages, the distinction is expressed  in the concepts of LANGUAGE and SPEECH: SPEECH has a corresponding verb form, whereas LANGUAGE does not.” (Slobin 1979 :2).

This distinction reminds Saussures’ Langue and Parole, when he says that language should be considered as the norm of all other manifestations of speech (1916 :9). Though Slobin, by pointing out the active nature of speech, that corresponds to a verb, to an action, has brought in something I have found worth a thought. So, what if we shift Slobin’s definitions and equal knowledge to language and speech to the act of meaning making?

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February 17, 2013

Building knowledge

Theaetetus by Plato

“For this feeling of wonder shows that you are a philosopher, since wonder is the only beginning of philosophy.” [Plato,  Theaetetus] 

When we want to know something, what we do is to search for reliable sources of information, to look for people who spent their lives studying a subject, trying to give it a sense, trying to make the topic understandable and clear and adding their own insights by formulating some statements which should define – and sometimes confine – the realm of knowledge we can get.
When we search for information, the first thing we rely on is the literature on the topic: we delve into books and papers, read, listen and watch everything relevant. Like sponges, we absorb what the world have already said and thought about the subject at hand, we take one or two of those main concepts, adopt them and elaborate our personal and critical insights starting from there.
We might end becoming experts and authorities on that subject with people asking us to explain the mysteries we already faced in the early stages of our research.
We build our knowledge step by step, brick by brick, by collecting information and combining it in something that fits the existent knowledge and our experience.

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January 21, 2013

Connecting the Bricks

Why did I ever get so much into the bricks?

I used to play with LEGO when I was a child, like most children of my generation: my father dreamt of having an Architect daughter one day. He’d never imagined that instead of becoming an Architect and follow his dreams, I’d have kept playing with the bricks my way.

After 4 years of experiments, study and research – mostly done almost hidden in my room on my own – I have just came out and simply have found out that there was another way to delve into the power of LEGO, not as a mere playing toy, but as powerful tool to be used to find out more about ourselves, both as individuals – like the bricks’ based interviews – and as part of  larger, mutually related and dependent organism, with LSP.

The way we talk and think, how we conceptualise the world and the words we use to picture our world, are just bricks of our minds, where material bricks come as a precious aid to better connect our inner thoughts.

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