Posts tagged ‘play’

July 5, 2015

From bricks to innovation

Unleash playfulness

Unleash playfulness

Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children’s creativity and imagination, becomes a tool to enhance understanding and explore opportunities in business.

There is an increasing interests in anything that is LEGO: from the business case of a company that employed co-creation and changed a negative trend in the ’90s into a global success.

And there are an increasing number of applications that are exploiting the simplicity of systemic bricks that can be combined in countless ways and gain a number of different meanings based on individual narratives and stories.

Bricks are natural story maker tool: children imagine adventures while playing and building objects. And so do adults, although they may need some help.

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February 23, 2013

Play to build organisations’ social capital

Social Capital is more than the individual / human capital- Build it with LEGO

The simplest questions are the toughest to be faced. Methodologies like LEGO SERIOUS PLAY (LSP) are said and proved to have a huge effect on organisations. Right, organisations. But what are organisations? And how LSP can be beneficial?
It might sound a stupid question, though I think that there are no stupid questions just wrong assumptions. In order to  better understand the context, I had a look to some classical authors in organisational theory. I’ve looked back at what literature says about organisations: literature is still a huge resource when it is part of a search for answers. I’ve started with classics, those authors that most managers today should be familiar with to better understand the context as it is.
Weick (1979) says that organisations are ‘identifiable social entity pursuing multiple objectives through the coordinated activities and relations among members and objects’ (:3) and later, in 1984, Daft & Weick write that organisations are ‘open systems that process information from the environment’ (:285) so that are seen as meaning systems (:293).
Scott (1987) focus on people when stating that “organisations are social structures created by individuals to support the collaborative pursuit of special goals” (:10).
Chia (2000 :514) says that organisations are social objects constituted by discourse.
The social nature of organisations seems clear: organisations are made by people.

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